11:30 a.m.-12:00 p.m. Registration

12:00-1:00 p.m. Lunch

12:30-1:00 p.m. Spotlight Interview

Interviewer: Green Market Report Executive Editor Debra Borchardt

1:00-1:40 p.m. Panel: Finding Your Lane

These panelists are pros at finding an open lane. They’ve applied those skills to picking the right lane for their customers in the competitive Michigan market.

Panelists:

• Rob Sims, Primitiv
• Calvin Johnson, Primitiv
• Doug Mains, Honigman

Moderated by Crain Detroit Reporter Dustin Walsh

1:40-2:10 p.m. Brian Hanna, Executive Director, Michigan Cannabis Regulatory Agency

2:10-2:50 p.m. Entering the Michigan Market

This panel will explore the secrets to success when entering the Michigan cannabis market. Not every town is welcoming and some places are saturated, while other areas are cannabis deserts.

• Mario Porter, The Hempire Collective
• Joey Stutz, True North Collective/Five Star Extracts
• Shoran Williams, Fluresh LLC

Moderated by Jamie Cooper, president, Sensi Media Group

2:50-3:00 p.m. Break

3:00-3:40 p.m. Investing in Michigan Cannabis

Some of the best-performing cannabis companies are based in Michigan. These investment professionals will do a deep dive into the market and stocks that call this state home.

Panelists:

• Cimone Casson, Cannas Capital LLC
• John Fraser, Dykema

Moderated by Crain Detroit Reporter Dustin Walsh

3:40-4:20 p.m. We Want What We Want

Which products have proven to be winners in the Michigan market? We look at the data to determine which products have proven to be fan favorites and why.

Panelists:

• Kris Walker, Hoodie Analytics
• Andrea Walker-Leidy, Walker Publicity Consulting
• Eric Meth, Chief Revenue Officer Surfside

Moderated by Jamie Cooper, president, Sensi Media Group

4:20-4:30 p.m. GMR Michigan Awards

4:30-5:30 p.m. Cocktail Party