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october, 2022

05oct(oct 5)1:00 pm06(oct 6)4:00 pmHall of Flowers Santa RosaHall of Flowers is the first show of its kind to deliver an experience that elevates the cannabis industry to a new level of cultural significance.1:00 pm - 4:00 pm (6) 1350 Bennett Valley Rd, Santa Rosa, CA 95404

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Hall of Flowers Santa Rosa is the OG show. It’s where Hall of Flowers began 4 years ago. Santa Rosa is our largest show! It’s spread throughout the campus of the Sonoma County Fairgrounds situated in the middle of Sonoma Wine country. Hall of Flowers Santa Rosa, our Fall show, combines new products, technology, speakers, and education, attracting retail buyers from across the state, predominantly our NorCal partners. Come meet up with the rest of the cannabis industry at the biggest brand and retailer event in the industry.

Core Conversations

on October 5 from 1:00PM – 5:00PM & October 6 from 12:00PM – 4:00PM

The gathering of cannabis brands and retailers, with each sector sharing its industry findings and forecasts, has long been the core of the Hall of Flowers experience. We’re approaching this October in Santa Rosa with the same energy and a renewed focus on informative speakers, cutting-edge topics, and actionable insights.

Set aside time at the Santa Rosa show, and join us for Core Conversations. Learn from industry thought leaders on current issues and overarching subjects that range from interstate expansion and social equity to investments and marketing.

Combining forces between grassroots and corporate efforts for effective change in cannabis and what allyship really means.

Moderator: Tess Melody, Dose of Saucey

Speakers: Chimaobi (“Chima”) Enyia, Cresco & Hilary Yu, Our Academy / This is Our Dream

The game-changing new technologies that will emerge, how integrated systems will become the gold standard, and the pitfalls of operators that don’t engage with the banking/data systems.

Moderator: Josh Glantz, Chief Revenue Officer at Treez

Speakers: Eric Kaufman, Chief Growth Officer at Dama & Joselyn, Director of Industry Relations at Headset

Where are they now? Amy, Kristi and Rusty reflect on what has happened since last year and follow up on which expectations were met as well as the unexpected obstacles faced.

Moderator: Amy Larson, Senior Vice President of Marketing at TILT Holdings

Speakers: Kristi Palmer, Co-founder of Kiva Confections & Rusty Wilenkin, Co-founder & CEO at Old Pal

Learn how to secure capital from Snoop Dogg’s Bespoke Financial and Casa Verde teams. Find out how to fund your cannabis business, what financing options are available, the difference between debt and equity, and what financial path is right for you.

Moderator: Judson Hill, Vice President at Bespoke Financial

Speakers: George Mancheril, CEO at Bespoke Financial & Karan Wadhera, Managing Partner at Casa Verde Capital

The do’s & don’ts of targeting new and existing customers through text message marketing.

Moderator: Andrew Watson, Co-founder & CEO of Happy Cabbage

Speakers: Tess Kofoid, Marketing Director of SPARC

How retailers and brands can shift the paradigm that THC percentage is the only benchmark consumers should be using to measure their purchases, and educate consumers through storytelling about natural growth methods that are not only better for the environment but produce flower that provides a better terpene profile resulting in a more desirable high.

Moderator: Vik Singh, Nike SNKRS / Advisor to Kanye West & Yeezy

Speakers: Michael Katz, Executive Director of Mendocino Cannabis Alliance / & Tim Blake, Founder and Producer at The Emerald Cup

The cannabis gap for veterans and the path to cannabis use within Veterans Affairs that is being achieved through a Niamedic Study, PubMed, FDA approval, and the involvement of the House of Representatives and Senators.

Moderator: Bryan Buckley, Co-founder & CEO of Helmand Valley Growers Co. (HVGC) / Veteran

Speakers: Etinenne Fontan, Founder of Berkeley Patients Group / Veteran

How to stand out in the cannabis market, build your cannabis start-up and form a strategy to win early investments to stand out in the California market and beyond.

Moderator: Helene Servillon, Founding Partner at JourneyOne Ventures & Senior Advisor at Bowen

Speakers: Jake Kuczeruk, Strategic Advisor at Arcview Consulting, President at Substance & Investor (Wunder, Moonshot VC, ClearCo Venture Scout, etc)

The importance of LatinX inclusion within the cannabis industry, and continuing the de-stigmatization of cannabis within the LatinX community with inspirational stories from LatinX entrepreneurs.

Moderator: Melanie Davis, COO of The People’s Ecosytem

Speakers: Susie Plascencia, Brand Partner of HUMO & Jesus Burrola, CEO of POSIBL Project

Explore how businesses can utilize Web3 to connect with the community and how to leverage this new technology and digital assets to expand your company’s portfolio in the new age.

Moderator: Lincoln Barnett III, Partner at Guided Green Ventures

Speakers: Tyler Thornton, Founder of Secret Nature and Cyber Pharmacy & Tim Brown, Founder and CEO of Secret Sesh



5 (Wednesday) 1:00 pm - 6 (Thursday) 4:00 pm


Sonoma County Fairgrounds

1350 Bennett Valley Rd, Santa Rosa, CA 95404

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