Join us for the Annual Berlin Cannabis Industry Walking Tour — Presented by Grasslands: A Journalism-Minded Agency, taking place during ICBC week in one of the most dynamic and rapidly evolving cannabis markets in the world.

Curated & Produced by Alex Revich & Ian Rassman, this experience is designed specifically for cannabis industry professionals looking to connect beyond the conference floor.

We’ll kick things off on Thursday, April 16 at 10:00 AM in front of the Hotel Adlon Kempinski Berlin, and set out on a guided walking tour through Berlin with a curated group of operators, investors, service providers, and industry leaders from around the globe. We’ll be (mostly) finished by 6pm and be ready to extend the evening for those still remaining.

This is not your typical tour — it’s a high-value networking experience built around real conversations, relationship building, and shared insights across international markets.

Tour Highlights & Stops

• Brandenburg Gate — One of Berlin’s most iconic landmarks and a symbol of unity
• Reichstag Building — Home of Germany’s parliament and a key site in modern policy evolution
• Tiergarten Walk — A scenic route through Berlin’s central park, perfect for relaxed networking
• Berlin Wall (Remnants / East Side Gallery) — A powerful symbol of division and reunification, offering perspective on shifting societal and political landscapes
• Checkpoint Charlie — A historic Cold War crossing point that provides context on global policy shifts and regulatory evolution
• Holocaust Memorial — A profound and reflective landmark honoring history, adding depth and perspective to the Berlin experience
• Potsdamer Platz — A vibrant hub of modern Berlin that showcases the city’s redevelopment, innovation, and forward-looking energy
• Government District — The heart of German policymaking, where discussions around legalization, regulation, and the future of cannabis in Europe come to life
• Hemp Museum — A featured stop highlighting the history, science, and cultural significance of cannabis and hemp across Europe

What to Expect

• A relaxed, small-group walking experience through central Berlin
• Meaningful introductions and organic networking
• A curated group of cannabis industry professionals
• Light refreshments provided by Grasslands
• Unique sponsor-supported moments designed to elevate the experience

Whether you’re actively doing business in Europe or exploring new opportunities, this is one of the best ways to build authentic connections with the people shaping the future of the global cannabis industry.

Who Should Attend

• Operators & brand leaders
• Investors & dealmakers
• Service providers (banking, legal, compliance, etc.)
• Entrepreneurs entering European markets
• Industry advocates and connectors

Important Details

• 📍 Start Location: In front of Hotel Adlon Kempinski Berlin
• 🕙 Time: Thursday, April 16 at 10:00 AM
• 🚶‍♂️ Format: Walking tour (comfortable shoes recommended)

Sponsored by

• ICBC
• The Cannabis Chamber of Commerce
• MJBizCon
• New Holland Group
• Verdant Strategies
• Emerald Village
• Emerald Lane Recruitment
• C2G Advisory
• Hanf Museum