Ultimate Amsterdam Cannabis Insider Walking Tour 2026

Join us for one of our most anticipated Annual Cannabis Industry Walking Tours in Amsterdam. Curated & Produced by Ian Rassman, this experience is designed specifically for cannabis industry professionals looking to connect beyond the conference floor.

📍 Saturday, April 11 | Starting at 1:30 PM local Amsterdam time and going until 9pm (allegedly)

📍 Meet at The Bulldog – Leidseplein, Amsterdam

This is not your typical tour — it’s a curated, high-value insider experience designed for cannabis industry professionals on their way to Berlin for ICBC, centered around meaningful conversations, relationship building, and shared insights across international markets.

This experience brings together professionals from across the global cannabis ecosystem for an unforgettable afternoon of connection, culture, and conversation.

🌿 What to Expect

We’ll explore the heart of Amsterdam, diving into the city’s deep-rooted cannabis culture while creating space for authentic, high-value connections. Along the way, you’ll experience:

• Iconic canals, bridges, and classic Dutch architecture

• Insight into the evolution of Amsterdam’s cannabis culture and policy

• Stops at legendary coffeeshops and cultural landmarks

• Pass by world-renowned destinations like the Rijksmuseum and Vondelpark

• Explore key city hubs including Dam Square, Leidseplein, and Museumplein

• Discover iconic neighborhoods such as the Jordaan District and De Wallen (Red Light District)

• Experience unique local areas like the Flower District and Spiegelkwartier

• Organic networking with cannabis industry professionals from around the world

• A relaxed, social environment designed for real conversations

🌍 Why This Tour Matters

Amsterdam remains one of the most important cultural touchpoints in the global cannabis movement. As Europe continues to evolve, the conversations happening here are shaping what comes next.

This experience is about more than walking the city. It’s about building relationships, sharing perspectives, and creating opportunities that extend far beyond this week.

🤝 We are honored to have the following sponsors:

Emerald Village

The Cannabis Chamber of Commerce

New Holland Group

MJBizCon

Beard Bros Media

Beard Bros Travel

The Ganja Traveler

⚠️ Important Notes

• This is a private, industry-focused experience

• Space is limited to maintain a high-quality group dynamic

• Comfortable walking pace with planned stops

• Dress appropriately for Amsterdam spring weather